Service pages full of squishy good content? Check!
Product listings properly tagged and SEO’d? Check!
Weekly blog posts? Umm…I think Suzie was going to do that?
New user tutorial? Oh, right, I did bring that up at a meeting three months ago. Suzie? Or Jim?
Fancy, high res photos on every page and product listing? I think have some photos somewhere…we did a photoshoot last year…
Ok, stop right there.
You paid a significant chunk of change for your brand new website. But if the conversation above has any kind of resonance, then you probably haven’t designated certain must-have tasks to make sure your website breaks all the traffic records, engages tons of users and pays you back on your investment.