What is your core marketing strategy?

Marketing Information Overload

A while back, I attended the Digital Summit in Atlanta to do some networking and learn tips from the experts.

One of the experts asked the audience if anyone was still using traditional marketing tactics and let out a small chuckle to those that raised their hands.

I took a sip of coffee from my free, branded traveler mug and used my free, branded pen to jot this note down on my free, branded notepad.

Much like the enormous number of marketing blogs and advice online, a marketing conference can easily become information overload, causing you to question everything you’re doing, and feel the heightened sense of uncertainty regarding your marketing plan. read more

8 Steps to Build a Great Blog Strategy

Chess set representing blog strategy

If You Have a Blog That’s Not Getting You to Your Goals, You Need to Change Your Strategy

For most businesses, a blog is not primarily intended to entertain or inform existing customers, though it sure doesn’t hurt to have content that your current audience will benefit from. Its purpose is most often to bring in new interested parties through increased rank, social media posts, and backlinks.

Do You Have a Blog That’s Not Getting You to Your Goals?meet your business goals with your blog

Most companies these days have a blog, but if your blog isn’t getting you to your goals it’s a waste of time. This short guide will help you determine what your goals for reach your content marketing goals for your business. read more

A Guide to Keywords for Atlanta Businesses

Letter representing keywords for Atlanta businesses

When Should You Look Into Keywords for Atlanta or Athens Businesses Like Yours?

Answer: Yesterday (at the latest)

map of Atlanta If your business is in Georgia and you’re not thinking about the best keywords for Atlanta or Athens based businesses in your industry then it’s high time to start. Odds are your competitions is already digging up all the industry keywords in Atlanta and the rest of the state that are prime for the picking.

Whether you’re starting to consider looking into SEO, it’s been on your mind for a while, or you have no idea where to start, this guide will help you get started or get on track with fast and easy tips. read more

Starting a Successful SaaS Business

Starting a Successful SaaS

Building a Profitable SaaS

One of the first things we tell people wanting to build a SaaS is that you’re not building software, you’re building a business. Some of the first questions you have to ask yourself are:

  • Can you make any money on this thing? How much?
  • Will anyone buy my great new idea?
  • How much is this thing going to cost me to build? Is it even possible?
  • How do I get the word out about my fancy new product?
  • What about all those pesky business questions like:
    • How many people do we need to make a purchase in order to be cash flow positive?
    • Who is going to answer the phone?
    • Do we need insurance? If so, how much will it cost?
    • What is our monthly operating cost?
    • How do we grow the system?
    • What happens when something goes wrong? How much will that cost?
    • How do we get the word out about this system to the right people?
    • How do we manage new versions?
    • How do we know what our customers are asking for?

    And of course, the biggest questions of them all:

    Are people going to pay for your SaaS, and if so, how much?

    These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this.

    So, let’s take a look through some of these questions and the lessons to be learned from them, starting with the big ones first. read more

How To Design And Print Referral Cards To Market Your Diagnostic Center

How To Design And Print Referral Cards To Market Your Diagnostic Center

Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.

If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.

Just like any promotional material, design matters

Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.

Looking for some help with marketing your diagnostic center?

Click to see our range of options built specifically for imaging facilities

Here are the must-haves for your referral cards

  1. Website
  2. Phone number
  3. Address
  4. Logo
  5. Types of exams offered
  6. Map
  7. Photo of staff, building, or equipment

Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name. read more