Who is Responsible for What on Your Website?

who-is-responsible-for-you-website
New website design? Check!

Service pages full of squishy good content? Check!

Product listings properly tagged and SEO’d? Check!

Weekly blog posts? Umm…I think Suzie was going to do that?

New user tutorial? Oh, right, I did bring that up at a meeting three months ago. Suzie? Or Jim?

Fancy, high res photos on every page and product listing? I think have some photos somewhere…we did a photoshoot last year…

Ok, stop right there.

You paid a significant chunk of change for your brand new website. But if the conversation above has any kind of resonance, then you probably haven’t designated certain must-have tasks to make sure your website breaks all the traffic records, engages tons of users and pays you back on your investment. read more

Putting your website content to work

Putting your website content to work.

You’ve heard it a thousand times: content is king. But if it’s so important, where do you start and how can you make it work for you? Let’s start by defining what good content is. From one of my favorite books on content strategy, The Elements of Content Strategy by Erin Kissane, good content is described as:

Useful
User-Centered
Clear
Consistent
Concise
Supported

I would also add that your website content needs to have one more element: seduction. Your website should charm your users into loving whatever you’re selling. Of course, the goals of your website will determine the presentation of the content. Are you educating users? Are you trying to persuade them to take some action? Are you selling merchandise? read more