Learn how Google's new mobile-first indexing might impact your business and how you can check your website to make sure you don't end up in the penalty box. You don't have to be a developer to keep your site up to par with these tips. The most important thing is to make sure you don't...
If You Have a Blog That’s Not Getting You to Your Goals, You Need to Change Your Strategy
For most businesses, a blog is not primarily intended to entertain or inform existing customers, though it sure doesn’t hurt to have content that your current audience will benefit from. Its purpose is most often to bring in new interested parties through increased rank, social media posts, and backlinks.
Do You Have a Blog That’s Not Getting You to Your Goals?
Most companies these days have a blog, but if your blog isn’t getting you to your goals it’s a waste of time. This short guide will help you determine what your goals for reach your content marketing goals for your business.
When Should You Look Into Keywords for Atlanta or Athens Businesses Like Yours?
Answer: Yesterday (at the latest)
If your business is in Georgia and you’re not thinking about the best keywords for Atlanta or Athens based businesses in your industry then it’s high time to start. Odds are your competitions is already digging up all the industry keywords in Atlanta and the rest of the state that are prime for the picking.
Whether you’re starting to consider looking into SEO, it’s been on your mind for a while, or you have no idea where to start, this guide will help you get started or get on track with fast and easy tips.
Building a Profitable SaaS
One of the first things we tell people wanting to build a SaaS is that you’re not building software, you’re building a business. Some of the first questions you have to ask yourself are:
- Can you make any money on this thing? How much?
- Will anyone buy my great new idea?
- How much is this thing going to cost me to build? Is it even possible?
- How do I get the word out about my fancy new product?
- What about all those pesky business questions like:
- How many people do we need to make a purchase in order to be cash flow positive?
- Who is going to answer the phone?
- Do we need insurance? If so, how much will it cost?
- What is our monthly operating cost?
- How do we grow the system?
- What happens when something goes wrong? How much will that cost?
- How do we get the word out about this system to the right people?
- How do we manage new versions?
- How do we know what our customers are asking for?
And of course, the biggest questions of them all:
Are people going to pay for your SaaS, and if so, how much?
These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this.
Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.
If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.
Just like any promotional material, design matters
Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.
Looking for some help with marketing your diagnostic center?
Here are the must-haves for your referral cards
- Phone number
- Types of exams offered
- Photo of staff, building, or equipment
Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name.
A Good Email Signature Is an Easily Accessible Tool in Your Diagnostic Imaging Marketing Strategy Toolkit
According to Sumo, the average person receives 124 business related emails per day. That’s a lot of competition. When it comes to diagnostic imaging marketing, there are several tactics to get you noticed. One of the simplest, yet often overlooked, is having a good email signature.
Below we will show you how an effective email signature can be created in a matter of minutes.
Looking for a better way to send out more effective emails from your diagnostic center?