Email Signature Tricks for Diagnostic & Imaging Centers

email signature marketing

A Good Email Signature Is an Easily Accessible Tool in  Your Diagnostic Imaging Marketing Strategy Toolkit

According to Sumo, the average person receives 124 business related emails per day. That’s a lot of competition. When it comes to diagnostic imaging marketing, there are several tactics to get you noticed. One of the simplest, yet often overlooked, is having a good email signature. 

Below we will show you how an effective email signature can be created in a matter of minutes.

Need to give your imaging center’s ROI a facelift? 

Contact JH Media Group to get more patients!

How a Simple Addition to Your Email Signature Can Generate Sustained Interest and More Patient Referrals

All aspects of marketing your diagnostic center should aim to be memorable.  If your signature doesn’t stand out and provide useful information to your reader, you could be missing out on connecting with your community and getting new patient referrals. read more

How To Use Facebook To Market Your Radiology Center

How to use facebook to market your radiology center

Your Guide to Setting Up, Maintaining, and Growing Your Imaging Center’s Radiology Facebook Page

While most businesses now have a facebook page, radiology Facebook pages for imaging centers are less common than others. Even in the Medical industry, Facebook is a powerful tool for any practice.

Questions multicolour radiology facebook

In this article, we will discuss the “who, what, when, where and why” of using Facebook to promote awareness of and engagement with your imaging center.

Looking to get more patients to your imaging center? 

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Getting Started: How to Market Your Imaging Center on Facebook

Radiology social media outreach is complex due to the nature of their business. However, Facebook is the most popular social media site worldwide. Its position in the market means it has the broadest reach across all demographics. It also provides some of the most powerful user tracking tools available to marketers. read more

Who is Responsible for What on Your Website?

who-is-responsible-for-you-website
New website design? Check!

Service pages full of squishy good content? Check!

Product listings properly tagged and SEO’d? Check!

Weekly blog posts? Umm…I think Suzie was going to do that?

New user tutorial? Oh, right, I did bring that up at a meeting three months ago. Suzie? Or Jim?

Fancy, high res photos on every page and product listing? I think have some photos somewhere…we did a photoshoot last year…

Ok, stop right there.

You paid a significant chunk of change for your brand new website. But if the conversation above has any kind of resonance, then you probably haven’t designated certain must-have tasks to make sure your website breaks all the traffic records, engages tons of users and pays you back on your investment. read more

Putting your website content to work

Putting your website content to work.

You’ve heard it a thousand times: content is king. But if it’s so important, where do you start and how can you make it work for you? Let’s start by defining what good content is. From one of my favorite books on content strategy, The Elements of Content Strategy by Erin Kissane, good content is described as:

Useful
User-Centered
Clear
Consistent
Concise
Supported

I would also add that your website content needs to have one more element: seduction. Your website should charm your users into loving whatever you’re selling. Of course, the goals of your website will determine the presentation of the content. Are you educating users? Are you trying to persuade them to take some action? Are you selling merchandise? read more