Starting a Successful SaaS Business

Starting a Successful SaaS

Building a Profitable SaaS

One of the first things we tell people wanting to build a SaaS is that you’re not building software, you’re building a business. Some of the first questions you have to ask yourself are:

  • Can you make any money on this thing? How much?
  • Will anyone buy my great new idea?
  • How much is this thing going to cost me to build? Is it even possible?
  • How do I get the word out about my fancy new product?
  • What about all those pesky business questions like:
    • How many people do we need to make a purchase in order to be cash flow positive?
    • Who is going to answer the phone?
    • Do we need insurance? If so, how much will it cost?
    • What is our monthly operating cost?
    • How do we grow the system?
    • What happens when something goes wrong? How much will that cost?
    • How do we get the word out about this system to the right people?
    • How do we manage new versions?
    • How do we know what our customers are asking for?

    And of course, the biggest questions of them all:

    Are people going to pay for your SaaS, and if so, how much?

    These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this.

    So, let’s take a look through some of these questions and the lessons to be learned from them, starting with the big ones first. read more

How To Design And Print Referral Cards To Market Your Diagnostic Center

How To Design And Print Referral Cards To Market Your Diagnostic Center

Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.

If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.

Just like any promotional material, design matters

Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.

Looking for some help with marketing your diagnostic center?

Click to see our range of options built specifically for imaging facilities

Here are the must-haves for your referral cards

  1. Website
  2. Phone number
  3. Address
  4. Logo
  5. Types of exams offered
  6. Map
  7. Photo of staff, building, or equipment

Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name. read more

4 Fundamental Radiology Marketing Strategies

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Radiology Marketing Strategies: Fundamental Planning Steps To Grow an Imaging Center

Most imaging centers have some radiology marketing strategies up their sleeves. However, sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial.

There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.

Research, data assessment, and patient and provider feedback are the guiding forces behind an effective marketing plan for any imaging center. read more

The Best Patient Retention Strategies for Diagnostic Centers

op Strategies for patient retention for an imaging center

Great strategy guides have been created for increasing patient referrals to new and growing diagnostic imaging centers, but much less is written about strategies for diagnostic patient retention

Focusing only on marketing your imaging center to gain new patients may mean failing to nurture existing patients, which can hinder your efforts to build your imaging center’s reputation. And a good reputation is key to gaining new diagnostics patients and growing your imaging center overall.

How to keep radiology patientsPatients who slip through the cracks may suffer negative consequences of disrupted care, while your center loses the rewards of all the hard work that has gone into your outreach and reputation-building efforts. read more

Email Signature Tricks for Diagnostic Imaging Marketing

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A Good Email Signature Is an Easily Accessible Tool in Your Diagnostic Imaging Marketing Strategy Toolkit

According to Sumo, the average person receives 124 business related emails per day. That’s a lot of competition. When it comes to diagnostic imaging marketing, there are several tactics to get you noticed. One of the simplest, yet often overlooked, is having a good email signature. 

Below we will show you how an effective email signature can be created in a matter of minutes.

Looking for a better way to send out more effective emails from your diagnostic center?

Click to learn how professional and educational email marketing can grow your diagnostic center! read more