Google is saying Goodbye to Desktop-First Indexing

What Google's mobile first indexing means to your business

Google Announces the Beginning of the End for Desktop-First Indexing

Cat stuck in a boxThe end of Desktop-First indexing was inevitable, and now the time has come. Google’s webmaster has officially announced that the world’s leading search engine will begin to prioritize mobile versions of sites within their index. This index is what Google uses to save sites for easy look-up when you type in your search for “dancing baby”, “cat fails”, or because you’re a professional as well as somebody who enjoys laughing at cats, “dow impact on tech industry”.

The index allows the search engine to display results in seconds, rather than minutes. Previously, Google adhered to Desktop-First indexing; but the first iPhone hit the market nearly eleven years ago now, and the devices are now driving a majority of Google searches and significant numbers for every other major website in the world. From Google’s perspective, it is now of vital importance to ensure that as many of their listings as possible have a mobile-friendly design. read more

Putting up a SaaS Paywall To Get The Right Customers

You just logged into a new SaaS system and now they want you to enter your credit card JUST TO LOOK AROUND? “That’s ridiculous!” you think to yourself a little bit outraged. “I’m not putting in my credit card just to look at this thing. Why would anyone think that is ok?”

Then we have two different paths that people take. They usually go something like this:

    • This is crazy, I am never going to put in my credit card just to look. Goodbye!
    • Now that I am looking at this thing, it really does solve my problem, and this is a big problem for me. Alright, I’ll bite. Here’s my credit card info.

    What is the value for a new SaaS of these two different groups?

    Disclaimer: This article does NOT apply to all SaaS systems. The bigger the system and the more the system is a platform, not just a single tool, the more this article applies in my experience. read more

8 Steps to Build a Great Blog Strategy

Chess set representing blog strategy

If You Have a Blog That’s Not Getting You to Your Goals, You Need to Change Your Strategy

For most businesses, a blog is not primarily intended to entertain or inform existing customers, though it sure doesn’t hurt to have content that your current audience will benefit from. Its purpose is most often to bring in new interested parties through increased rank, social media posts, and backlinks.

Do You Have a Blog That’s Not Getting You to Your Goals?meet your business goals with your blog

Most companies these days have a blog, but if your blog isn’t getting you to your goals it’s a waste of time. This short guide will help you determine what your goals for reach your content marketing goals for your business. read more

A Guide to Keywords for Atlanta Businesses

Letter representing keywords for Atlanta businesses

When Should You Look Into Keywords for Atlanta or Athens Businesses Like Yours?

Answer: Yesterday (at the latest)

map of Atlanta If your business is in Georgia and you’re not thinking about the best keywords for Atlanta or Athens based businesses in your industry then it’s high time to start. Odds are your competitions is already digging up all the industry keywords in Atlanta and the rest of the state that are prime for the picking.

Whether you’re starting to consider looking into SEO, it’s been on your mind for a while, or you have no idea where to start, this guide will help you get started or get on track with fast and easy tips. read more

The Differences Between Developers, Designers, & Digital Marketers

The differences in designers, developers, and digital marketers

The Differences Between Developers, Designers, & Digital Marketers

If you’re building a web project, you need to know who to call to get what done, and what to expect. You wouldn’t call a carpenter to fix your car or a podiatrist to work on your heart, so don’t call a developer to market your goods a designer to plan your database or a marketer to build your project. You may need all the different people though, and here’s how they think, what they do, and how to effectively use them!

A lot of people get these roles confused. They think that because someone can build a website or application, they must know how to market the system, and that is false. This article goes over the characteristics of digital marketers vs. developers & designers and it helps you understand who to hire for which jobs. read more

Starting a Successful SaaS Businesses

Starting a Successful SaaS

Building a Profitable SaaS

One of the first things we tell people wanting to build a SaaS is that you’re not building software, you’re building a business. Some of the first questions you have to ask yourself are:

  • Can you make any money on this thing? How much?
  • Will anyone buy my great new idea?
  • How much is this thing going to cost me to build? Is it even possible?
  • How do I get the word out about my fancy new product?
  • What about all those pesky business questions like:
    • How many people do we need to make a purchase in order to be cash flow positive?
    • Who is going to answer the phone?
    • Do we need insurance? If so, how much will it cost?
    • What is our monthly operating cost?
    • How do we grow the system?
    • What happens when something goes wrong? How much will that cost?
    • How do we get the word out about this system to the right people?
    • How do we manage new versions?
    • How do we know what our customers are asking for?

    And of course, the biggest questions of them all:

    Are people going to pay for your SaaS, and if so, how much?

    These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this. read more