Email Signature Tricks for Diagnostic & Imaging Centers

email signature marketing

A Good Email Signature Is an Easily Accessible Tool in  Your Diagnostic Imaging Marketing Strategy Toolkit

According to Sumo, the average person receives 124 business related emails per day. That’s a lot of competition. When it comes to diagnostic imaging marketing, there are several tactics to get you noticed. One of the simplest, yet often overlooked, is having a good email signature. 

Below we will show you how an effective email signature can be created in a matter of minutes.

Need to give your imaging center’s ROI a facelift? 

Contact JH Media Group to get more patients!

How a Simple Addition to Your Email Signature Can Generate Sustained Interest and More Patient Referrals

All aspects of marketing your diagnostic center should aim to be memorable.  If your signature doesn’t stand out and provide useful information to your reader, you could be missing out on connecting with your community and getting new patient referrals. read more

Where & How To Start a Diagnostic Imaging Center

start imaging center

There are two important questions to answer relating to building an imaging center.

The first is: Should you open a diagnostic imaging center? The answer to this one will vary depending on who’s asking it. 

The second is perhaps more important and needs to be answered first: What does it take to start an imaging center?

This article is going to give you everything you need to know about building an imaging center so you can come to an informed conclusion on whether or not this endeavor is right for you.

Setting up a marketing strategy for your new imaging center?

Contact JH Media Group for help with a personalized marketing plan. read more

New Imaging Center Secrets to Success

New Imaging Center Secrets to Success

Owning an Imaging Center used to be a direct path to riches. Not anymore. In the past, before the Stark Law, anyone could open an imaging center, provide an incentive to physicians in the area to refer all of their patient exams to the center, and you were assured of success.

In 1988, Stark introduced an “Ethics in Patient Referrals Act” bill concerning physician self-referrals. Thus the Stark Law was enacted. It was a good law for all patients in the US. Many imaging centers have tried to outsmart the laws but it is not to be. Thus physicians have few, if any, incentives to refer to your imaging center. read more

Effective Radiology Marketing Using Emails to Physicians From Your Diagnostics Center

radiology email marketing

Marketing to physicians should be a cornerstone of any imaging center’s overall strategy.

Effectively marketing to physicians comes down to professional relationships. Building and maintaining relationships with both current and prospective referring physicians is the name of the game. Email is an effective and surprisingly personal method for doing just that.

But what should your radiology email marketing convey? When should you send them? And how do you determine what’s working and what’s not? read more

Lawful Marketing of Your Radiology and Diagnostic Center

lawful marketing radiology center

Radiology & Diagnostic Center Marketing:

Understanding the law and what is allowed and Marketing your Diagnostic Center, you will attract new patients, grow your practice, and get the attention of referring physicians.  Lack of understanding, and you could face steep fines or possible jail time.

Contact JH Media Group for more information on marketing your Radiology and Diagnostic Center.

The Laws You Need to Consider When Marketing your Diagnostic Center:

When marketing your practice, there are multiple legal restrictions which dictate what is lawful and what is not.  There are two areas which are especially relevant.   read more

8 Effective Strategies to Improve Your Diagnostic Imaging Center’s Marketing Plan

8-effective-strategies-improve-radiology-center-marketing

If you’re in the business of diagnostic imaging marketing, you have a lot of tools at your disposal. From patient outreach to physician referrals, using your resources effectively is key.

In today’s world, online is the place to focus your diagnostic imaging marketing efforts. As of 2016, over 76% of Americans were searching the web. With the internet becoming easier to use each day, that trend shows no signs of stopping.

Important note: Always be mindful to abide by Stark law and anti-kickback laws that prohibit giving incentives like gifts or money to patients or referring physicians. read more