8 Steps to Build a Great Blog Strategy

setting up a blog strategy concept of chess board in the park

If You Have a Blog That’s Not Getting You to Your Goals, You Need to Change Your Strategy

For most businesses, a blog is not primarily intended to entertain or inform existing customers, though it sure doesn’t hurt to have content that your current audience will benefit from. Its purpose is most often to bring in new interested parties through increased rank, social media posts, and backlinks.

Do You Have a Blog That’s Not Getting You to Your Goals?

Most companies these days have a blog, but if your blog isn’t getting you to your goals it’s a waste of time. This short guide will help you determine what your goals for reach your content marketing goals for your business. read more

March 23, 2018March 23, 2018

A Guide to Keywords for Atlanta Businesses

Letter representing keywords for Atlanta businesses

When Should You Look Into Keywords for Atlanta or Athens Businesses Like Yours?

Answer: Yesterday (at the latest)

If your business is in Georgia and you’re not thinking about the best keywords for Atlanta or Athens based businesses in your industry then it’s high time to start. Odds are your competitions is already digging up all the industry keywords in Atlanta and the rest of the state that are prime for the picking.

Whether you’re starting to consider looking into SEO, it’s been on your mind for a while, or you have no idea where to start, this guide will help you get started or get on track with fast and easy tips. read more

March 8, 2018March 8, 2018

Drip Email Marketing Confusion Elimination Guide

Welcome to Atlanta… and Drip Email Marketing!

Whether you’re marketing your own business or building your digital marketing clients, drip email marketing is a must. Not only are your goals crucial, your path to get there and your understanding of your specific customer behaviors are things you just can’t do without.

Becoming a digital marketer is pretty simple, you don’t need a degree, you can train yourself online, and there are countless companies in need of a digital agency or a freelance marketer to build their businesses. However, that doesn’t mean it’s going to be a cakewalk. Even experienced digital marketers need to constantly learn new methods and tools. read more

February 13, 2018February 13, 2018

The Differences Between Developers, Designers, & Digital Marketers

The differences in designers, developers, and digital marketers

The Differences Between Developers, Designers, & Digital Marketers

If you’re building a web project, you need to know who to call to get what done, and what to expect. You wouldn’t call a carpenter to fix your car or a podiatrist to work on your heart, so don’t call a developer to market your goods a designer to plan your database or a marketer to build your project. You may need all the different people though, and here’s how they think, what they do, and how to effectively use them!

A lot of people get these roles confused. They think that because someone can build a website or application, they must know how to market the system, and that is false. This article goes over the characteristics of digital marketers vs. developers & designers and it helps you understand who to hire for which jobs. read more

February 13, 2018February 13, 2018

Starting a Successful SaaS Businesses

Building a Profitable SaaS

One of the first things we tell people wanting to build a SaaS is that you’re not building software, you’re building a business. Some of the first questions you have to ask yourself are:

Can you make any money on this thing? How much?
Will anyone buy my great new idea?
How much is this thing going to cost me to build? Is it even possible?
How do I get the word out about my fancy new product?
What about all those pesky business questions like:
- How many people do we need to make a purchase in order to be cash flow positive?
- Who is going to answer the phone?
- Do we need insurance? If so, how much will it cost?
- What is our monthly operating cost?
- How do we grow the system?
- What happens when something goes wrong? How much will that cost?
- How do we get the word out about this system to the right people?
- How do we manage new versions?
- How do we know what our customers are asking for?
And of course, the biggest questions of them all:

Are people going to pay for your SaaS, and if so, how much?

These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this. read more

January 18, 2018January 18, 2018

How To Design And Print Referral Cards To Market Your Diagnostic Center

Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.

If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.

Just like any promotional material, design matters

Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.

Looking for some help with marketing your diagnostic center?

Click to see our range of options built specifically for imaging facilities

Here are the must-haves for your referral cards

Website
Phone number
Address
Logo
Types of exams offered
Map
Photo of staff, building, or equipment

Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name. read more