When Should You Look Into Keywords for Atlanta or Athens Businesses Like Yours?
Answer: Yesterday (at the latest)
If your business is in Georgia and you’re not thinking about the best keywords for Atlanta or Athens based businesses in your industry then it’s high time to start. Odds are your competitions is already digging up all the industry keywords in Atlanta and the rest of the state that are prime for the picking.
Whether you’re starting to consider looking into SEO, it’s been on your mind for a while, or you have no idea where to start, this guide will help you get started or get on track with fast and easy tips.
In this guide we will cover the basics of
- Finding keyword difficulty using MOZ
- Finding search volume using Google Keyword Planner
- PPC keyword considerations
- Long-tail vs. short-tail keywords
- Targeting by location
- Assigning SEO tasks
Looking for some help with your keyword strategy? We’ve got your back!
Just fill out our contact form, or give us a call at (706) 425-1976.
The easiest way to make more money is to build a keyword strategy
Any business that has a website should be thinking not just about search terms, but about their keyword strategy. After all, search engines are the most common way that people find businesses online.
It pays (literally) to know what people are typing into Google to find businesses like yours and how strong your competition is.
Here’s how to get started:
Use the MOZ keyword explorer tool. Just type in your keyword idea and it will tell you how difficult it is to rank for it on a scale of 1-100.
Pro tip: Anything below 35 is worth adding to your list of potential keywords to use on your website and blog articles.
Know how popular your keywords are
If no one is searching for your keywords, then your SEO dollars are going to end up disappearing fast with nothing to show for it. Find out how many people are searching for your keywords using Google’s Keyword Planner.
If you’re spending some money with them on Google Adwords PPC ads you can get some really valuable search data using the Keyword Planner shown above.
But, even if you’re not running up a bill with them you can still get a search volume range, so at least you have a good guess as to how many people are trying to find you.
Keywords for Pay Per Click Ads need their own strategy
No, organic and PPC keywords are not one in the same. Prepare your strategy and lists separately for each of these keyword types.
The Branded vs. Non-branded keyword dispute could win $209 mil for Edible Arrangements
Google is getting hit with a huge lawsuit, even for them. Edible Arrangements claims that Google was showing competitor’s ads for their branded search terms. This could be a turning point in paid advertising in either outcome. Read more about what this could mean for the future of paid ads.
What can you do to protect your business?
Here are some tips:
- Keyword research
- Competition analysis
- Know the policies
- Pay attention to results and market shifts
- Keep up with everything. Don’t let your ads run themselves!
Long-tail keywords: A must for your SEO
Long-tail keywords are becoming more and more popular, in fact, they are the best type of keyword optimize for. These days they are more popular than short-tail keywords. Here’s an example of the difference between the two:
Short-tail: “dining room table”
Long-tail: “where can I buy a white modern gloss finish dining table in Athens?”
Long-tail keywords are specific and often complete thoughts or phrases.
They represent potential customers who know what they are looking for and are most likely to make a purchase. They can also be less difficult to rank for because the more specific the keyword, generally the lower the competition.
Think beyond Atlanta, but keep it local
Contrary to popular belief, Atlanta’s not the only city in Georgia!
If your business is in Savannah, Athens, Augusta, or anywhere else in Georgia, searches in other areas, including surrounding cities and Atlanta are worth taking a look at.
If you’re a brick-and-mortar kind of place there’s no need to see what someone in Timbuktu is searching. Decide what distance is within reason for your potential customers to drive and go with that.
Using the left sidebar on Google’s Keyword Planner you can pinpoint where you’d like to target.
Here’s how to get find it:
- Click the pencil icon next to “All locations” under the “Targeting” section
- Go to “Advanced search”
- Enter your city, state, or county to add it to your search area
- Enter multiple locations to your list and click “Done”
Who’s who on your team?
Assigning multiple roles to full-time employees is standard in today’s busy workplaces. Most of us have multiple skills and responsibilities to match.
Not everyone is cut out to be a manager or a sales person and it’s the same for digital marketing.
If you take care of your digital marketing in-house, make sure you’re giving the task to someone who has the time and skills to take it and run with it.
There’s a big difference between developers, designers, and digital marketers, find out what strengths and challenges come with each to make sure you’ve got the right players on your team.
Tools Help But Strategy Matters Most in Keywords for Atlanta Businesses
With a ton of keyword tools out there, you can use whatever you fancy to get the stats you need. What really makes the difference is your strategy. Without a well thought out plan, your optimization just won’t be…well, optimized.
Whether you sell a product or not, if you have a brick-and-mortar location anywhere in Georgia, then keywords for Atlanta, Athens, Augusta, Savannah, and perhaps the surrounding states should play a part in your digital marketing strategy.
Need some help with your digital marketing?
- Keyword strategy
- Email marketing
- Social media
- Content marketing
- Pay per click ads
- Training and more!
We succeed when you succeed.
Just fill out our contact form, or give us a call at (706) 425-1976 to find out more!