The Power Of MailChimp & How To Harness It

In the next 24 hours, over 15 million people will log into MailChimp.

And 15 million people can’t be wrong. With countless flexible features, tons of e-commerce options, and compatible integrations, all in an app that anyone can use, it’s no wonder that MailChimp is the most popular email service provider in the world. They’ve racked up an impressive array of awards while maintaining an unyielding reputation for being the underdog. MailChimp started out small; a MailShrimp some might say. Their success has blossomed from their ability to understand where their users are coming from because they’ve been there.

Features Galore

MailChimp has tons of awesome features to help you meet your goals. Here are a few of the big ones:
monkey with a funny face

  • Automations
  • Segmentation
  • Analytics
  • A/B Testing
  • Event Triggered sending
  • Templates
  • Dozens of e-commerce and CRM integrations

To top it off, they are the only company in the biz that offers a forever free plan for accounts with 2,000 or fewer subscribers, that’s right, free…forever.

A World of Wonder, and Maybe a Bit of Wondering

With all those flexible features in a massive platform that is constantly being updated and added to, it can be challenging for users to figure out how to do things, or even to figure out what they want to do in the first place. Not to mention needing to solve problems that arise when the app doesn’t work exactly as you thought it would. Maybe your list isn’t laid out the way you want it or your automation logic is not so logical.

via GIPHY

The Learning Curve

Though it’s set up in a way that allows new users to get up and running quickly with no need for technical expertise, with an app as powerful as MailChimp, there is a learning curve, even for some of the most computer literate folks out there. I mean, you could take a college course in this stuff and still not know how to do all the things.

Changing for the Better

If you’ve been using MailChimp for a while, you may already feel comfortable with the tasks you do regularly in the app. Don’t be surprised if you log in one day and see something new. New features and user experience improvements are a good thing, but it can be unsettling or downright frustrating to have to re-learn something. But, this is part of a powerful app, change is going to happen, you can count on it.

No man is an island

Human girl and monkey holding hands You’re not alone (remember those other 15 million users.) Fortunately, there are tons of resources to help you get set up, answer your questions and fix things when they break. As of August 2017, MailChimp has an amazing US based support team available to paid users all the time and free users for the first 30 days. Additionally, and in line with their running theme of empowering people, MailChimp has compiled a massive knowledge base of helpful articles that walk you through hundreds of step by step lessons and answers to common questions.

Help is on the Way

But, sometimes emailing support and reading articles isn’t enough, maybe they can’t quite explain how to set up a complex project or the problem you’re experiencing is complicated. When you find yourself in this predicament, don’t fret, there are countless other resources to help get things sorted out.

To help you find your way, I have put together a handful of really useful resources so you don’t have to browse the web feeling lost and alone.

MailChimp Experts
These are professionals that have been given the stamp of approval by Freddie himself. When you need a custom template, API or integration set up, marketing strategy, or just about anything else you can think of, this is a valuable card to have in your deck. Did we mention you get a discount on your MailChimp bill when you hire an expert? I guess we just did.

MailChimp Guides
Because they want you to know your options and be able to make a plan, MailChimp has put together some helpful and entertaining guides that give a big picture idea of what you can do with the app and how. These provide some great reading material to help you evaluate your approach and nail down your strategy.

Template building
If you are thinking the using a template might save you time and make your emails look more consistant and professional, you’re right. Whether you are looking for design ideas or you’re interested in coding your own template, this is where you want to start.

MailChimp Helpers
Looking for personalized help with setup, strategy, or some complex problems? MailChimp Helpers can help. They can give expert advice, solve frustrating issues, or do the work for you. They also offer some free tutorial videos to help you get things going on your own.

CodeWright
For custom coding, help building your online store, blog, or website, CodeWright has your back. With 16 years experiencing in web development and email design, they can help not only with your MailChimp emails, they go above and beyond to help with a wide array of your web based business needs.

Youtube
This one might be a no brainer, but it’s such a valuable resource that we just couldn’t leave it out. YouTube has tons of videos made by folks that can walk you through getting set up and solving specific issues. It might take some digging, but when you find a video that goes over exactly what you’re looking for, it can be well worth it.