5 Ways to Revamp Your Online Marketing

Sleeping on the JobWhenever I tell someone I do online marketing, I get some pretty classic responses:

“I need more traffic to my website. Should I do more on social media?”

“I’m on Facebook, but it feels so invasive. I’m thinking of quitting it altogether.”

“I need better online marketing. Where do I start?”

I think all of these questions tap into a general business concern: online marketing is supposed to work, but why isn’t it working for me?

It’s good to question your approach to online marketing. Having this critical lens can help you make better decisions. For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan. read more

How to Write a Blog That Gets an Audience

33HBlogging! That thing everyone does! A blog has immense potential to generate website traffic…or so they say. I know getting an audience that reads your blog can a BIG problem for business blogs. There is so much content noise already. I know you don’t want to be a noise-maker, but a news-maker. So the question is, what makes your blog better reading than another’s? How do you write a blog that gets an audience?

Here are a couple of criteria our team came up with:

  • You have a captive audience. Perhaps you are a company that requires or requests all employees to be familiar with the content of your blog. Or maybe your company CEO is in the public limelight. No contest! You win!
  • You have information that can only be found on your site. Again, you win.  However, it is a certain fact that you have a small audience. If you didn’t, then the information you present would be available in many locations.
  • You have a following. Congrats, I’m sure you worked hard to get to this point. However, you know the work does not stop. Those readers will desert you faster than they signed up for your site if you do not continue to inform and amuse them.

Does your blog fit into one of these criteria? If it doesn’t, that’s okay because I have a couple of suggestions for you. read more

Finding More Time

Finding More Time

You can’t just invent more hours in the day to get everything done. As much as I wish that were true. (Hello, unstained chifforobe sitting in the garage!) Luckily, there are many tools to help you organize and schedule your day so that you can actually get more accomplished. I put together this short guide on different ways you can find more time for the things that make your business succeed.

Finding Time in Your Schedule

Feeling overbooked lately? Revolutionize your meeting schedule with the free Google Calendar tool. I don’t know how I would keep track of everything without my Google Calendar. Here are few reasons why I think our clients should give it a shot: read more

Putting your website content to work

Putting your website content to work.

You’ve heard it a thousand times: content is king. But if it’s so important, where do you start and how can you make it work for you? Let’s start by defining what good content is. From one of my favorite books on content strategy, The Elements of Content Strategy by Erin Kissane, good content is described as:

Useful
User-Centered
Clear
Consistent
Concise
Supported

I would also add that your website content needs to have one more element: seduction. Your website should charm your users into loving whatever you’re selling. Of course, the goals of your website will determine the presentation of the content. Are you educating users? Are you trying to persuade them to take some action? Are you selling merchandise? read more