“I need more traffic to my website. Should I do more on social media?”
“I’m on Facebook, but it feels so invasive. I’m thinking of quitting it altogether.”
“I need better online marketing. Where do I start?”
I think all of these questions tap into a general business concern: online marketing is supposed to work, but why isn’t it working for me?
It’s good to question your approach to online marketing. Having this critical lens can help you make better decisions. For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan.