Is your brand Pinteresting?

Meet Pinterest: my latest obsession.

This new kid on the web lives up to its name. Pinterest is a virtual pinboard that allows users to share and catalog their interests. Organized by themes, members can assemble their own personalized boards. What a nifty way to bookmark ideas!

The site is distinguished by visual appeal, making it a fast-favorite among viewers. In fact, since its debut in February, the site has generated overwhelming traffic-growth. Techcrunch findings show that Pinterest has garnered over $54.5 million in funding. Clearly, this virtual sensation is growing at a viral pace. read more

It’s more than fun and games in Disney’s co-branding adventure

As reported in The New York Times, the Walt Disney Company and YouTube have recently announced a new strategic partnership. Disney Interactive Media and YouTube will spend a combined $10-$15 million on original video series to be produced by Disney and distributed on YouTube as well as a co-branded channel on Disney.com. The channel will also include amateur video taken from the torrent uploaded to YouTube each day.

This rather innocuous partnership can be seen as a big shift away from Disney’s typical “lone wolf” marketing strategy. In the past, the Walt Disney Company needed only to rely on its powerful images and welcoming, family-oriented presence to sell the brand to consumers across the globe. Now, however, Disney is conceding that its own brand is not powerful enough to attract and retain children looking for video online, which is why they have partnered with today’s online video titan, YouTube. read more

How to Make YouTube Your Own

You might simply think that YouTube is a leisure site filled with videos to help pass the time, but to some it serves as a successful business venture. In fact, more and more business are using YouTube to help promote their product or service in creative and entertaining ways.

In its Fall/Winter 2011 campaign, Dermablend Professionals has generated viral buzz with its “Go Beyond The Cover” Campaign. In effort to promote its Leg and Body Tattoo Primer product, the brand features Rick Genest, also known as “Zombie Boy,” as he transitions from a natural look to the unveiling of his infamous tattoos. Check out the video-gone-viral below: read more

Learn from Groupon’s mistakes to avoid business chaos

The two-and-a half year history of the online deals company Groupon is a perfect example of what a new business should do to succeed in the marketplace. It’s also a history of what a company should never do.

Groupon was created in 2008 by Andrew Mason, who took a simple idea to an new level. He wanted to help small businesses attract new customers by sending out coupons and daily deals via a subscriber list. In less than two years, Groupon spread to 100 cities and 25 countries. Forbes magazine said that Groupon was the first company to exceed $500 million in revenue in its third year as a company when it reported $713.4 million in revenue in 2010. read more

Making Social Media SOCIAL

For an advertising medium self-described as “social,” social media can become boring and predictable. The majority of digital advertisers have a tendency to resort to their old standbys: Facebook, Twitter, YouTube… you know the drill.

While these are effective mediums to reach mass audiences, how influential will your campaign be if you — and every other agency — promote “like” contests on Facebook? In today’s competitive marketing field, it is crucial to set your brand apart.

One way to do this is to expand your reach beyond the confines of computer monitors and smart screens. It’s time to become social again. Two particular brands have a notable grasp on this concept. Let’s take a closer look at their campaigns. read more