In today’s world of online branding, it’s no longer about pull.
It’s about Klout.
Klout has elevated social media use to a new level–one at which the proof is in the numbers. It measures a user or brand’s online reach and overall influence with analytical software connected to various social media accounts, like Facebook, Twitter, Foursquare and LinkedIn.
The Klout score, measured on a zero to 100 scale (with an average score of about 20), draws from three areas of concentration: your true reach, your amplification and your network.