In Online Branding, It’s All About Klout

In today’s world of online branding, it’s no longer about pull.

It’s about Klout.

Klout has elevated social media use to a new level–one at which the proof is in the numbers. It measures a user or brand’s online reach and overall influence with analytical software connected to various social media accounts, like Facebook, Twitter, Foursquare and LinkedIn.

The Klout score, measured on a zero to 100 scale (with an average score of about 20), draws from three areas of concentration: your true reach, your amplification and your network. read more

Nielsen Tackles Smartphone Metrics–How does it Rate?

It’s no secret that Nielsen is one of the world’s top contenders in the measurement of information and statistics. But many have associated Nielsen’s statistical prowess with television metrics and measurements of more traditional forms of advertising. For a surprising while, those assumptions weren’t far off.

In fact, though digital media have been around for some time, Nielsen has just recently started gathering information from the digital world. Nonetheless, Nielsen has covered its bases with the release of impressive technology. read more

Allow Personalized Shopping to Strengthen Your Brand

Like social and mobile shopping, personalized shopping has become a very popular tool used by customers shopping for themselves. But what if they need help buying a gift for someone else? Now there’s an app for that.

Introducing El Gifto: a free app that offers gift ideas. Instead of sifting through hundreds of search results, the consumer simply enters some relevant information into a smartphone or computer to instantly receive a personalized shopping list.

After downloading El Gifto, the user answers a short questionnaire about the recipient, including questions about the recipient’s interests and the occasion.  El Gifto ‘s search engine then returns its suggestions based on the consumer’s questionnaire, and the shopper is linked directly to the store or manufacturer’s website. read more