The “four out of five star” ranking system is so 2010.
With all the likes, +1, #followfriday, and other popularities popping up in the world of technology, it seems the newest trend is, well, trends. And, just when you thought there wasn’t another way for you to find out which bar your friends are at on a Friday night or which drinks are the most popular, a new social media tool has arrived–Scoville.
The Scoville Scale is the scale used to measure the spiciness or heat of a pepper. The new location-based technology of the same name works in the same way–it ranks the “hotness” of a location by allowing users to recommend places and suggest them to friends. According to their website, the goal of Scoville is “to help our users discover at least one great new place every week.”