The term social media seems to have become synonymous with clutter.
After the initial goal of broadcasting social insights to a chosen set of demographics, companies then desire to see that they have actually created a blip on the social media radar.
How do we do this though? Door to door surveys have proven ineffective once we reached the 20th century, and the more innovative way of measuring clicks on websites is not as useful as we had hoped. Not to mention much of our social media influence comes from websites and programs that are not our own, such as Facebook and Twitter.
When people think of social media, they think of Facebook and Twitter. When businesses think of social media, they think…
Well, what do they think? We have all heard stories that businesses need to get more involved in social media. But why? What does is have to offer businesses? What’s better, Facebook or Twitter? Well, let’s see.
According to Facebook, it currently has over 500 million active users. Their average user has 130 friends and spends around 700 billion minutes a month on the site. Facebook is not just a presence in the United States. About 70 percent of Facebook users reside outside of the United States and the site itself is available in 70 different languages. The majority of Facebook users ranges from 18 to 34 years of age.
Just last month, UGA’s study abroad program in Costa Rica launched its brand new Website. After years of struggling with a site that didn’t provide the program with everything it needed, a change was finally made. Though the Website is still relatively new since the launch, UGA Costa Rica can already see the positive effects of having a renovated Website.
Matt Stevens, assistant director of UGA Costa Rica, commented that a change was needed because, “UGA Costa Rica is so much more than a study abroad program. We serve as a research facility for ecology. We have a reforestation initiative. Because we’re not a one trick pony, we want people who are interested to walk away with the impression that they’re not just a study abroad.”
These days, you can find almost anyone online through multiple social media platforms. Social profiles of young teens and the elderly are becoming increasingly prevalent. But, have you ever thought about having an online presence as a baby? Or even before you were born? It’s possible that your digital footprint can date back to even before you even existed. How can that be?
Let’s first start off by explaining this term of a digital footprint. This can be any trace of your presence in the digital world. Anything from an email address to a photograph on Facebook can contribute to your digital footprint. All of your interactions with the Internet, television, mobile phones, and any other digital media forms also play a role in your digital footprint.