Ever heard the expression, “If it were a snake it would have bit me?” I’ll give you an example. This morning I was searching everywhere for my phone. While I was doing so I was talking to a friend on my cell phone saying, “This is ridiculous. Why do I always lose things?” Embarrassing, I know. However, if it were a snake itactually would haven bitten me.
It’s a classic idiom, but if you spin it just right it could be used for advertising. We want our ads to sell consumers something, but we don’t need for them to be screaming down their throats like that awful Brandsmart USA commercial. Some of the greatest examples of these subtle, but effective ads come from the annual Superbowl. For those who couldn’t care who wins, nor vaguely know who’s playing, the advertisements are enough to keep you awake.