The first thing people usually hear about optimizing your site is keyword density. Focusing on the correct keywords in a search is usually on the top of every list for SEO. You want to make sure that your audience’s search terms can be used to find your company. Do this by simplifying the description of your brand into a few key terms and phrases, while keeping your target market in mind. But I’m sure you’ve heard many, many people talk your ear off about keywords. So let’s move on.