Everyone wants to know how they can be “number one on Google.” Essentially, this question is mother to the SEO industry, and answering it is guaranteed success. While the SEO process is intricate, arduous and never-ending, there are three general areas in which effort should be applied: content, compliance and in-bound link building.
You may have heard, “content is king.” This rings true, indeed, when it comes to ranking in the search engines. One must have fresh content with cohesive language that is updated frequently. The more content one has around a particular subject (or keyword), the more valuable one will be perceived to be by the search engines. If articles and other content are well written and target similar or specific keywords, the content factor becomes fairly self-sustaining. Additional improvements in content include applying keywords to headers andtags that hang out “behind the scenes,” optimizing URLs to contain keywords, and optimizing the content by applying higher density and prominence of keywords within the text.