Utility of the Month: Texter

Most code editors come with some kind of automated typing assistance. Ranging from little things like parenthesis and bracket matching, to function and variable suggestions, up to complex text snippets. Perhaps my experience with various editors has been lax, but I’ve never seen one that can perform complex text macros like, or as easily as, this wiz-bang app called Texter. I won’t steal lifehacker’s thunder by re-iterating the how-to’s of this wonderful little program. Instead, I’d like to show you some of my favorite texter tricks. read more

The Web of Tomorrow, Part 1: jQuery

Web developers have more tools at their disposal than ever before. Developers are able to accomplish more work in a shorter amount of time due to all the tools available. This has pushing web sites to become more advanced, and has led to the birth of rich internet applications such as Google docs, where web sites are looking more and more like desktop applications.

In this multi-part series, I’m going to take a look at some of these technologies, and how they are affecting the development word, starting today with jQuery. read more

Bill Bernbach and The Potency of Good Design

“Let us prove to the world that good taste, good art, and good writing can be good selling.” The man who said this quote is Bill Bernbach, one of the three founders of Doyle Dane Bernbach (DDB). You may not know him but you certainly know his work.

Doyle Dane Bernbach, one the most legendary advertising agencies in history, created what is considered to be the most effective and successful advertising campaign the western world has ever seen: 1959’s “Think Small” Volkswagen advertisements. DDB essentially took a German car originally created for Adolph Hitler (the Volkswagen Beetle) and sold it to post-war Americans through radically styled advertisements. The advertisements were brilliantly written and focused on the benefits of its compact size and affordability instead of trying to sell it to people as a “luxurious, spacious vehicle” like DDB’s predecessors had attempted before. The effect of these advertisements are the sole reason for why the Volkswagen Beetle is still to this day an American (and worldwide) cultural icon. read more

In the Pursuit of Greatness

Everyone has dreams and aspirations most often tied to wealth and prosperity. Surprisingly few (from my experience) have the will to pursue these ambitions and a shockingly large amount of people don’t feel that they either deserve to reach an end such as this or feel it’s within their reach.

I’m not going to be that guy that says “you can do it if you work hard” to every soul on the planet because let’s be realistic, I am very fortunate to have been born into a middle class suburb of Atlanta and have plenty of opportunities just three steps down the hall as long as I was willing to take a stroll. read more